Michael Billig is Professor of Social Sciences at Loughborough University . Working in contemporary social psychology, he trained in Bristol with Henri Tajfel as an experimental psychologist and helped design the so called minimal group experiments which were foundational to the social identity approach. He moved away from experimental work to considering issues of power, political extremism and ideology in a series of important books. His Social Psychology and Intergroup Relations (1976) offered a trenchant critique of orthodox approaches to prejudice in psychology. Fascists (1979) helped reveal the classic fascist and anti-semitic ideology underlying the UK's National Front at a time when it was bidding for political legitimacy and electoral success. In the 1980s his focus shifted to everyday thinking and the relationship between ideology and common sense. This strand of work is shown in the collectively written work Ideological Dilemmas (1988 - with Condor, Edwards, Gane, Middleton and Radley), Banal Nationalism, and in his major study of ideology and the UK royal family, Talking of the Royal Family (1998, 2nd Edition). His influence runs across the social sciences and he has been one of the key figures highlighting and reinvigorating the use of classic rhetorical thinking in the context of social issues. For example, he shows that attitudes are best understood not as individual positions on topics, but as emergent in contexts where there is a potential argument. This perspective is introduced in his book Arguing and Thinking (2nd Edition, 1996) and has been the basis for innovative approaches to topics as diverse as psychoanalysis, humour and nationalism. It is also an important element to discursive psychology. Billig is Professor of Social Sciences at Loughborough University where he has worked since 1985. He is a member of the internationally influential Discourse and Rhetoric Group, working with figures such as Derek Edwards and Jonathan Potter.

Eva Illouz (Hebrew: אווה אילוז‎‎) (born April 30, 1961 in Fes, Morocco) is a professor of sociology at the Hebrew University in Jerusalem. Since October 2012 she has been President of Bezalel Academy of Art and Design. She is Bezalel's first woman president. Since 2015, Illouz has been a professor at Paris' School for Advanced Studies in the Social Sciences (École des hautes études en sciences sociales). The research developed by Illouz from her dissertation onward focuses on a number of themes at the junction of the study of emotions, culture and communication: The ways in which capitalism has transformed emotional patterns One dominant theme concerns the ways in which capitalism has transformed emotional patterns, in the realms of both consumption and production. Consuming the Romantic Utopia Illouz's first book addresses a dual process: the commodification of romance and the romanticization of commodities. Looking at a wide sample of movies and advertising images in women’s magazines of the 1930s, Illouz finds that advertising and cinematic culture presented commodities as the vector for emotional experiences and particularly the experience of romance. Commodities of many kinds – soaps, refrigerators, vacation packages, watches, diamonds, cereals, cosmetics, and many others – were presented as enabling the experience of love and romance. The second process was that of the commodification of romance, the process by which the 19th-century practice of calling on a woman, that is going to her home, was replaced by dating: going out and consuming the increasingly powerful industries of leisure. Romantic encounters moved from the home to the sphere of consumer leisure with the result that the search for romantic love was made into a vector for the consumption of leisure goods produced by expanding industries of leisure. Cold Intimacies and Saving the Modern Soul In Cold Intimacies and Saving the Modern Soul Illouz examines how emotions figure in the realm of economic production: in the American corporation, from the 1920s onward emotions became a conscious object of knowledge and construction and became closely connected to the language and techniques of economic efficiency. Psychologists were hired by American corporations to help increase productivity and better manage the workforce and bridged the emotional and the economic realms, intertwining emotions with the realm of economic action in the form of a radically new way of conceiving of the production process. So whether in the realm of production or that of consumption, emotions have been actively mobilized, solicited and shaped by economic forces, thus making modern people simultaneously emotional and economic actors. The role of popular clinical psychology in shaping modern identity Illouz argues that psychology is absolutely central to the constitution of modern identity and to modern emotional life: from the 1920s to the 1960s clinical psychologists became an extraordinarily dominant social group as they entered the army, the corporation, the school, the state, social services, the media, child rearing, sexuality, marriage, church pastoral care. In all of these realms, psychology established itself as the ultimate authority in matters of human distress by offering techniques to transform and overcome that distress. Psychologists of all persuasions have provided the main narrative of self-development for the 20th century. The psychological persuasion has transformed what was classified as a moral problem into a disease and may thus be understood as part and parcel of the broader phenomenon of the medicalization of social life. What is common to theme 1 and theme 2 is that both love and psychological health constitute utopias of happiness for the modern self, that both are mediated through consumption and that both constitute horizons to which the modern self aspires. In that sense, one overarching theme of her work can be called

Ian Parker is a British psychologist who has been a principal exponent of three quite diverse critical traditions inside the discipline. His writing has provided compass points for researchers searching for alternatives to ‘mainstream’ psychology in the English-speaking world (that is, mainstream psychology that is based on laboratory-experimental studies that reduce behavior to individual mental processes). The three critical traditions Parker has promoted are ‘discursive analysis’, ‘Marxist psychology’ and ‘psychoanalysis’. Each of these traditions is adapted by him to encourage an attention to ideology and power, and this modification has given rise to fierce debates, not only from mainstream psychologists but also from other ‘critical psychologists’. Parker moves in his writing from one focus to another, and it seems as if he is not content with any particular tradition of research, using each of the different critical traditions to throw the others into question.