"Andre talks about social media augmenting and magnifying communication. You have to focus on what want to magnify. Social media can be addictive as Andre points out. “It can be an escape from reality”. Properly used social media can be a powerful tool to get your message out. - Darleana McHenrey, K-12 Educator, University Professor, Counselor and Psychologist * * * "A Mindful Guide to Social Media" collects various sources and takes the reader on a wide-angled tour of the Social Media Landscape. This book does not contain endless case-studies of how this and that company integrated Facebook into their “marketing strategy”, neither is it just another iteration of how to get "more followers" on Twitter. This is about the user, the people, the skeptics, the addicts, the psychology of "likes", how to deal with constantly being distracted by Social Media and how to place the phenomenon of Social Media into a larger context. A Mindful Guide to Social Media is relatively short and designed to be within a few sittings. But don't be mistaken. It covers a lot of ground, approaching the daily clicking, sharing and tweeting from a distance and leaving the reader with a fresh pair of glasses. * * * André Klein is the co-founder of the popular online learning school learnoutlive [dot] com where he regularly writes about online teaching and the many different ways in which technology is taking over our lives and how to use it without being used by it.