Alex Lund arrived in Japan from his native Scandinavia as a child, and has been based in Tokyo for over 30 years. Running his own consulting business for many years in the retail and fashion industry, Alex spends most of his time pacing up and down the streets of Tokyo in a constant pursuit of exploring every corner of the urban jungle of shopping and entertainment districts in the world’s largest metropolis. As an eager first-hand observer of how Tokyo continuously evolves as a reflection of the fast-paced changes in trends and sub-cultures, Alex uses his experience as a canvas and source of inspiration for his writing, trying to offer his readers insight into the fascinating city of modern Tokyo.