Alice Tapper is the author and creator of Go Fund Yourself, a financial news and education platform for young people. Alice is also a money expert on BBC Morning Live and writes a weekly column for Glamour magazine. In 2020 she launched the successful #regulateBuyNowPayLater campaign which led to the FCA’s decision to bring BNPL products under their remit. Alice’s academic background is in behavioural economics, and she has a keen interest in financial inclusion.