2005
First Published
3.88
Average Rating
204
Number of Pages
Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
Avg Rating
3.88
Number of Ratings
16,106
5 STARS
32%
4 STARS
35%
3 STARS
23%
2 STARS
6%
1 STARS
3%
goodreads
Author
Seth Godin
Author · 42 books
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.
