All Marketers Are Liars

The Power of Telling Authentic Stories in a Low-Trust World

By Seth Godin

2005

First Published

3.88

Average Rating

204

Number of Pages

6H13M

Audio Length

Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

Avg Rating

3.88

Number of Ratings

16,258

5 STARS

32%

4 STARS

35%

3 STARS

23%

2 STARS

1 STARS

goodreads

Author

Seth Godin

Author · 46 books