Since the nineties, platforms have invited users to create in return for connection. From blogs to vlogs, tweets to for the first time in history, making art became the fundamental form of communication. What started as fun soon became currency, something vital to finding friends, work, and love. Then, as 'meatspace' job security eroded, online creativity became work itself. Now an internet presence is no longer optional, platforms increasingly charge users. Whatever it is we're creating online, it isn't amateur anymore. But is it art? In this scintillating philosophical history of the internet, Joanna Walsh, author of Girl Online, examines how and why creativity became the price of digital existence.