Anant Rangaswami, 51, was, till May 2011, the editor of Campaign India magazine, of which he was also the founding editor. Campaign India is now arguably India’s most respected publication in the advertising and media space in India. Anant has over 20 years of experience in media and advertising. He began in Madras as assistant manager for STAR TV, moving on as regional manager, South, for Sony’s SET and next as chief manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of associate vice president at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India’s competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the Sidelines, a collection of editorials written for Campaign India. Currently, he is senior editor at Firstpost.com, India’s first, largest and most influential digital newspaper and consults in the marketing space. He occasionally writes posts for The Economist Group’s Lean Back 2.0. blog.