Breaking news, fresh gossip, tiny scandals, trumped-up crises-every day we are distracted by a culture that rings our doorbell and runs away. Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. Through the Internet the news cycle has been set spinning even faster now that all of us can join the anyone on a computer can spread a story almost as easily as The New York Times, CNN, or People . As media amateurs grow their audience, they learn to think like the pros, using the abundant data that the Internet offers-hit counters, most e-mailed lists, YouTube views, download tallies-to hone their own experiments in viral blowup. And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. He doesn't always get the results he expected, but he tries to make sense of his data by surveying what real social science experiments have taught us about the effects of distraction, stimulation, and crowd behavior on the human mind. Part report, part memoir, part manifesto, part deconstruction of a decade, And Then There's This captures better than any other book the way technology is changing our culture.
Author
Bill Wasik is a senior editor of Wired Magazine, and was previously a senior editor at Harper's Magazine. He has also contributed to McSweeney's and served as Editor of The Weekly Week. Mr. Wasik revealed himself in 2006 to be the inventor of the flash mob, having anonymously organized the first recognized examples in New York City during the summer of 2003. [1][2] Wasik is the author of And Then There's This: How Stories Live and Die in Viral Culture (Viking, 2009). He is also the editor, with Roger D. Hodge, of Submersion Journalism: Reporting in the Radical First Person from Harper's Magazine (New Press, 2008) Bill Wasik is credited with introducing the notion of a flash mob in 2003, said in 2010 that he was surprised by the violence of some of the gatherings. He said the mobs started as a kind of playful social experiment meant to encourage spontaneity and big gatherings to temporarily take over commercial and public areas simply to show that they could. “It’s terrible that these Philly mobs have turned violent,” he said
