Daniel S. DeCarlo was an American cartoonist best known as the artist who developed the look of Archie Comics in the late 1950s and early 1960s, modernizing the characters to their contemporary appearance and establishing the publisher's house style. As well, he is the generally recognized creator of the characters Sabrina, The Teenage Witch, Josie and the Pussycats (with the lead character named for his wife), and Cheryl Blossom.