Do you want people to recognise your author name, and to associate it with their favourite genre? Would you like a connection with your readers so strong that they mark your next release on their calendars? In this book, Rayne Hall takes you through the process step by step. She helps you create and refine your authentic brand, and shows you how to build a strong reputation and loyal following. An authentic brand is the basis for enjoyable, authentic book promotion. This guide gets straight to the point, without fluff and without doctrine. It's all about you and your brand. You’ll design your author brand from inside out, starting with who and what you really are and what you're comfortable with. You'll choose which parts of your true self you want to put on display, and how to present them. You'll learn:

• How to develop different aspects of your brand
• Which facets of your personality to present to the public
• How to use your brand for effective marketing and book promotion
• How to deal with conflicts and dilemmas
• What choices to make for book cover and website design
• What to post in social media
• What to wear for public appearances
• How to answer interview questions
• How to respond to fan mail
• What to say when asked "What do you write?" Designing a personal brand is a fun journey. Are you ready for your voyage of discovery?