Walmart is a retail juggernaut. Despite competition from the likes of Amazon, Walmart is the world's largest company by revenue. It employs 2.2 million people  -  that's more than the population of New Mexico (and 15 other U.S. states). The company's reason to exist is value. Their entire brand hinges on their "Everyday Low Prices". But relying on low prices means Walmart's experience must deliver sales volume to create a profit. Have you ever wondered how Walmart is able to deliver such low prices and high sales volume? One way is by applying behavioral science and psychology to their customer experience. In this book, we'll examine the behavioral science principles that helped make Walmart number one (and keep it there). We'll deep dive into Walmart's the physical design of the store, designing for easier choice, creating irresistible promotions, reducing friction in their experience, and nudging their customers at key moments. We'll also examine Walmart's process for applying behavioral insights to their experience. PLEASE This book is part of a series of use cases, and is a lean read at around 60 pages in length. Part one in the series, "Behavioral Science in Action", in which author Jennifer L. Clinehens examines the scientific principles behind the world's greatest customer experiences. Other profiles include companies like Disney, IKEA, Target, Facebook, Uber, and more. Who will enjoy reading this book? Readers include consultants, strategists, product managers, entrepreneurs, user experience designers, students, and managers. Anyone who wants real-world examples of behavioral science, psychology, and behavioral economics applied to customer experiences. You will find immediate value and actionable insights in this short book. About the Author Jennifer Clinehens is Managing Director of applied behavioral science consultancy Choice Hacking. She holds a Master's degree in Brand Management from the VCU Brandcenter as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in applying behavioral science to marketing and customer experience, she is also the author of "Choice How to use psychology and behavioral science to create an experience that sings." To learn more about this book, or contact the author please check out the Choice Hacking website.