It's the mid-2000s, and the newspaper industry is undergoing a seismic shift when two journalists who work for rival papers are forced to play nice with each other, discovering that opposites definitely do attract. Sebastian Percival Hudson might have a lofty name but he's as down to earth as it gets, making his living traveling around the deep South and writing slice-of-life articles for the dying newspaper in his picturesque small town. Over the years he's had run-ins with Jade Smith, a type-A former reporter turned marketing executive with the Gardenville Gazette, a mid-sized city newspaper that's just been bought by a media conglomerate and has its sights set on Sebastian's paper. As Sebastian turns to Jade to help him stop the takeover, they must overcome their own quirks, foibles, and competitive natures to discover what really matters most.