If you're an innovator or change-maker, this book sheds new light on how to shift perceptions and get others to believe in what you're doing. BELIEVE ME introduces you to 15 storytelling axioms that will change how you think about your work. Axioms like: People don't really buy your product, solution, or idea, they buy the stories that are attached to it. Each axiom is supported by examples and inspired quotes from recognized luminaries, including Seth Godin, Gloria Steinem, Tom Peters, and Joseph Campbell. "Believe Me will help you become the leader you need to be...This manifesto makes an inspired case for the future beyond just branding and the role of storytelling in the business equation."

• Kevin Roberts, Worldwide CEO, Saatchi & Saatchi, Author, The Lovemarks Effect: Winning in the Consumer Revolution "Right on cue, from the moment I started to read Believe Me, I found myself following Michael's words and realized how much this short but powerful book was going to influence me, my organization and all our partners involved in social entrepreneurship. Margolis' bottom of page advice gave me plenty of practical ways to re-evaluate the power of my professional and personal narratives. I can't wait to re-read this manifesto and begin developing new and more effective stories."
• Beverly Schwartz, Vice President, Global Marketing, Ashoka "In Believe Me, Margolis describes the many factors reshaping the rules of business. If you want to excel as a leader of tomorrow, storytelling is a core thinking skill you can't afford to miss. This short little manifesto is an awesome and provocative addition to any business school curriculum."
• Paul Dillon, Manager, Learning Strategies, Schulich Executive Education Centre, York University (Toronto, Canada) For additional reviews or a free excerpt visit http://www.believemethebook.com