“A provocative and masterfully told account of an event that made pro wrestling an entertainment mushroom cloud.” — Tim Graham, The Athletic “A must-read book—an irresistible force of modern wrestling history.” — Tom Fordy, The Telegraph Greenberg lays bare how WrestleMania III legitimized wrestling as entertainment and reshaped the industry, offering insight and perspective from those closest to the event On an overcast day in 1987, the pro wrestling landscape was altered forever when a reported 93,173 fans converged on the Pontiac Silverdome outside Detroit to see Hulk Hogan defend his championship against André the Giant. BIGGER! BETTER! BADDER! is the story behind Wrestlemania III, told from the perspective of company executives, wrestlers who appeared on the card, fans who attended the show, and other wrestling personalities. But Keith Elliot Greenberg also examines the entire industry at the time, including insights from representatives from the rival promotions Vince McMahon was putting out of business as pro wrestling transitioned from a regional phenomenon into the international juggernaut it is today.