Bill C. Potts is a motivational speaker, creative business leader, energetic community builder, and dedicated father and husband. A five-time cancer survivor, he pursues life with the utmost passion and drive. While his kids say he’s “sometimes slightly embarrassing,” they also admit he’s the “toughest man we have ever met.” He loves his job and wakes up each morning expecting an A+ day—because every day is an A+ day, no matter the circumstances. He has held executive positions at the IRONMAN Group and the Clearwater Marine Aquarium, and lectures on marketing at Tulane University, where he earned his MBA. He is the co-founder and a managing director of marketing agency Remedy 365 and an IRONMAN triathlete. He is a proud Advisory Board Member of the Halo House Foundation, which provides affordable housing for cancer patients. Bill lives in St. Petersburg, FL, where he and his wife, parents of three adult children, owned a popular massage franchise for 14 years. His hobbies include playing tennis with his wife, Kim, walking his dog Pippa, running, and reading. Up for the Fight is Bill’s second book; he is also the author of the children’s book Ruby and Lizzie, the Raging River Adventure, which he wrote for his twin daughters while they were at summer camp.