Born William Robert Cole, Jr., in Montgomery, Alabama, in 1964, writer Bobby Cole now lives in West Point, Mississippi, where he is President of Mossy Oak® BioLogic®. He and his wife Melissa are the parents of a daughter named Jessi. Cole is an avid wildlife manager, hunter, and supporter of the Catch-A-Dream™ Foundation (a program for terminally-ill children). He began writing his first book, The Dummy Line, after a camping experience with his daughter, and he now regularly enjoys writing in his free time.