A New Yorker in spirit, Dr. Bobby Hoffman is an Associate Professor at the University of Central Florida (UCF), now calling Orlando home. A 2006 graduate of the University of Nevada, Las Vegas (UNLV) with a PhD in Educational Psychology. Bobby joined UCF in August 2006 after a 20-year career in human resources management and performance consulting working with the world's most successful global companies including GE, NBC, KPMG, and the National Basketball Association (NBA). Currently, Hoffman teaches a variety of classes at the graduate level in motivation, learning, cognition, and intelligence.