
The world has changed, and with it the craft of writing. In addition to the difficulties of putting pen to paper, authors must now contend with a slew of new media. This has forever altered the relationship between writers and their readers, their publishers, and their work. In an era when authors are expected to do more and more to promote their own work, Booklife steers readers through the bewildering options: -What should authors avoid doing on the Internet? -How does the new paradigm affect authors, readers, and the fundamentals of book publication? -What’s the difference between letting Internet tools use you and having a strategic plan? -How do authors protect their creativity while still advancing their careers? -How do you filter out white noise and find the peace of mind to do good work? Award-winning author, editor, and Web-entrepreneur Jeff VanderMeer shares his twenty-five years of experience to reveal how writers can go about: -Using new media: blogs, Facebook, Twitter, MySpace, YouTube, podcasts, and IM -Effectively networking in the modern era (why it’s not all about you) -Understanding the lifecycle of a book and your role in the publication process -Finding balance between your public and private lives and personas -Creating a brand and identity tied to your strengths and your writing -Working with your publisher: editors, publicists, marketing, and sales -Taking the long view: establishing short- and long-term professional goals -Getting through rejection and understanding the importance of persistence -Enjoying and enhancing your creative process and more
Author

NYT bestselling writer Jeff VanderMeer has been called “the weird Thoreau” by the New Yorker for his engagement with ecological issues. His most recent novel, the national bestseller Borne, received wide-spread critical acclaim and his prior novels include the Southern Reach trilogy (Annihilation, Authority, and Acceptance). Annihilation won the Nebula and Shirley Jackson Awards, has been translated into 35 languages, and was made into a film from Paramount Pictures directed by Alex Garland. His nonfiction has appeared in New York Times, the Los Angeles Times, the Atlantic, Slate, Salon, and the Washington Post. He has coedited several iconic anthologies with his wife, the Hugo Award winning editor. Other titles include Wonderbook, the world’s first fully illustrated creative writing guide. VanderMeer served as the 2016-2017 Trias Writer in Residence at Hobart and William Smith Colleges. He has spoken at the Guggenheim, the Library of Congress, and the Arthur C. Clarke Center for the Human Imagination. VanderMeer was born in Bellefonte, Pennsylvania, but spent much of his childhood in the Fiji Islands, where his parents worked for the Peace Corps. This experience, and the resulting trip back to the United States through Asia, Africa, and Europe, deeply influenced him. Jeff is married to Ann VanderMeer, who is currently an acquiring editor at Tor.com and has won the Hugo Award and World Fantasy Award for her editing of magazines and anthologies. They live in Tallahassee, Florida, with two cats and thousands of books.