I founded a bot company back in 2007 and over the course of a decade, I have made huge mistakes, wrong assumptions, and I missed a ton of opportunities. I wrote this book because I have learned many valuable lessons during this time, and if I can answer just one person’s question and prevent a repetition of my mistakes that would be the best value I could provide, not only just for that business but interestingly also for my own. Over the course of a decade, my company Botego went almost bankrupt not once, but twice. Thinking that Bots will never really take off as a serious industry I was considering closing the company a mere couple of weeks prior to the TechCrunch article announcing that Facebook would be announcing a Bot platform within a month! As of January, 2017 the same company now has a multi-million dollar valuation. 30% of our company has been acquired by Sestek, a prominent voice technology company. Nevzat Aydin a well-known entrepreneur who sold his company to Delivery Hero for $600+ million recently invested in Botego, and he is holding 15% and a seat in the Board of Directors. There are many technical “how to” guides out there, and not being a developer myself, I focused heavily on the business end of things in this book. Technology platforms might change any second, so I will cover some online resources which might be helpful for those looking for guidance in technology side of things. I tried to cover every aspect of the Bot business such as choosing the right distribution channel, the correct approach to a potential client, pricing your Bot, designing a solid conversation flow, discovery, increasing retention and many others. I hope you find it useful in growing your Bot/AI business.