Previously the head of brand management and marketing for Hallmark Cards, Brad VanAuken is a world-renown branding expert. He consults with clients globally, has lectured at numerous universities and is frequently interviewed by the media and quoted in publications. He wrote the book Brand Aid and his blog, www.BrandingStrategySource.com, was named one of the top 100 branding blogs by feedspot, a leading RSS reader. In 2008 and 2009, Invesp identified him as one of the top 100 marketers. Brad was awarded the Big Pencil Award by Writers & Books, Rochester’s literary center. His personal library has more than 8,000 volumes. He has a BS from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.