Brent Coker woke up one day to find his research on social media in the workplace had gone viral. Since then, he has been researching why ideas spread, and what causes people to share. He has a PhD in online consumer psychology, and researches consumer psychology at the University of Melbourne. His research has been reported in mainstream media outlets, including the New York Times, La Monde, Bild, Harpers, Scientific American, and Science. Coker has appeared on CNN, Fox News Business, and MSNBC to name a few. He lives in Melbourne Australia, where in his spare time he enjoys cycling for fitness, and motorcycling for fun.