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Cambridge Studies in the Emergence of Global Enterprise
Cambridge Studies in the Emergence of Global Enterprise
Series · 8 books · 2003-2019
By
Johann Peter Murmann
,
Teresa da Silva Lopes
,
William J. Hausman
, and more
Books in series
#1
Knowledge and Competitive Advantage
2003
A comparison of the development of the synthetic dye industry in Great Britain, Germany, and the US. The rise of this industry constitutes an important chapter in business, economic, and technological history because synthetic dyes - invented in 1857 - represent the first time that a scientific discovery quickly gave rise to a new industry. British firms led the industry for the next eight years, but German firms came to dominate the industry for decades before WWI, while American firms played only a minor role during the entire period. This study identifies differences in educational institutions and patent laws as the key reasons for German leadership in this industry. Successful firms had strong ties to the centers of organic chemistry knowledge. The book also argues that a complex coevolutionary process linking firms, technology and national institutions resulted in very different degrees of industrial success for dye firms in the three countries.
#3
Global Brands
2007
Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands explains how the world's largest multinationals in alcoholic beverages achieved global leadership; the predominant corporate governance structures for firms' marketing-based industries; and why these firms form alliances with direct competitors.
#5
Global Electrification
2008
This book examines how multinational enterprises and international finance influenced the course of electrification around the world. Multinational enterprises played a crucial role in the spread of electric light and power from the 1870s through the first three decades of the twentieth century. Their role did not persist, as over time they exited through “domestication” (buy-outs, confiscations, or other withdrawals), so that by 1978 multinational enterprises in this sector had all but disappeared, replaced by electrical utility providers with national business structures. Yet, in recent years, there has been a vigorous revival. This book, a unique cooperative effort by the three authors and a group of experts from many countries, offers a fresh analysis of the history of multinational enterprise, taking an integrative approach, not simply comparing national electrification experiences, but supplying a truly global account.
#6
The Foundations of Worldwide Economic Integration
2012
The essays in this volume discuss worldwide economic integration between 1850 and 1930, challenging the popular description of the period after 1918 as one of mere deglobalisation. The authors argue that markets were not only places of material exchange, but also socially structured entities, shaped by the agency of individual actors and by complex structures of political and economic power. Economic transactions were supported by an array of different institutions, ranging from formalised regulations to informal relations of personal trust. They argue that these networks were strong enough to prosper even during and after World War I, in a political climate often hostile to foreign trade. The Foundations of Worldwide Economic Integration shows that institutionalism altered its shape in the face of circumstances that increasingly challenged international trade. By presenting case studies from various countries, this book offers a fresh perspective on crucial periods of economic globalisation.
#7
The International Distribution of News
2014
Based on newly available and extensive archival evidence, this book traces the history of international news agencies and associations around the world from 1848 to 1947. Jonathan Silberstein-Loeb argues that newspaper publishers formed news associations and patronized news agencies to cut the costs of news collection and exclude competitors from gaining access to the news. In this way, cooperation facilitated the distribution of news. The extent to which state regulation permitted cooperation, or prohibited exclusivity, determined the benefit newspaper publishers derived from these organizations. This book revises our understanding of the operation and organization of the Associated Press, the BBC, the Press Association, Reuters, and the United Press. It also sheds light on the history of competition policy respecting the press, intellectual property, and the regulation of telecommunications.
#8
Open Standards and the Digital Age
2014
How did openness become a foundational value for the networks of the twenty-first century? Open Standards and the Digital Age answers this question through an interdisciplinary history of information networks that pays close attention to the politics of standardization. For much of the twentieth century, information networks such as the monopoly Bell System and the American military’s Arpanet were closed systems subject to centralized control. In the 1970s and 1980s, however, engineers in the United States and Europe experimented with design strategies to create new digital networks. In the process, they embraced discourses of “openness” to describe their ideological commitments to entrepreneurship, technological innovation, and participatory democracy. The rhetoric of openness has flourished - for example, in movements for open government, open source software, and open access publishing - but such rhetoric also obscures the ways the Internet and other “open” systems still depend heavily on hierarchical forms of control.
#9
Brands, Geographical Origin, and the Global Economy
2018
Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.
#10
Creating Global Shipping
2019
Shipping has been the international business par excellence in many national economies, one that preceded trends in other, more highly visible sectors of international economic activity. Nevertheless, in both business or economic history, shipping has remained relatively overlooked. That gap is filled by this exploration of the evolution of European shipping through the study of two Greek shipping firms. They provide a prime example of the regional European maritime businesses that evolved to serve Europe's international trade and, eventually, the global economy. By the end of the twentieth century, Greeks owned more ships than any other nationality. The story of the Vagliano brothers traces the transformation of Greek shipping from local shipping and trading to international shipping and ship management, while the case of Aristotle Onassis reveals how international shipping was transformed into a global business.
Authors
Johann Peter Murmann
Author · 1 book
Teresa da Silva Lopes
Author · 1 book
William J. Hausman
Author · 1 book
Peter Hertner
Author · 1 book
Mira Wilkins
Author · 3 books
Jonathan Silberstein-Loeb
Author · 1 book
Andrew L. Russell
Author · 1 book
David M. Higgins
Author · 2 books
Gelina Harlaftis
Author · 2 books