In 1995 Caraline founded the UK's first ever PR company to specialise in the internet with nothing more than a £2K overdraft and a strong belief that online would grow and flourish. Along the way Midnight Communications collected an array of industry awards, including PR Week's national Consultancy of the Year, and Best International PR Campaign. With three lifetime achievement awards under her belt Caraline has featured in many business titles, including Management Today, the Sunday Times and Platinum Business and PR Week named her as one of the most influential people in PR. She holds the rare distinction of selling her company twice - in 2001 to the AIM-listed BV group - of which she became CEO in 2002 - before successfully conducting an MBO and once more becoming the principal shareholder in Midnight. In December 2017 she sold the company to the management team to focus on her writing. The Candlelit Menagerie is her first novel.