With cycling booming all around the world and interest in the World Championships at unprecedented levels, Chasing the Rainbow is the first book to document the history of both the men's and women's championships, telling the untold stories of one of cycling's greatest prizes. The professional World Championships started in 1927, when Italian great Alfredo Binda took the inaugural title. In 1958 the first women's championship was held, won by Elsy Jacobs of Luxembourg. In 2015 Lizzie Armitstead became just the sixth Briton to stand on top of the podium, earning herself a BBC sports personality of the year nomination in doing so. Illustrated with archive photography, the book will feature chapters based around each decade of the championship's history, focusing on the major stories and details and including exclusive rider interviews with previous winners such as Greg le Mond, Mark Cavendish, Lizzie Armitstead and Stephen Roche who recount memories of their own winning performances and talk about what the jersey means to them.