Eighteen brief stories inspired by television commercials produced by America's favorite brands. What if actual human beings lived in the worlds created by brand marketers? A Taco Bell test kitchen is pushed to its limits. A new Lexus for Christmas takes a family over the edge. An exceptional outing with extremely beautiful people becomes transcendent when onion cheeseburgers get passed around. Budweiser, Cialis, Toyota and KFC are a few of the other branded worlds explored here, where everyday lives are shaped by human needs as much as marketing strategy.