COSMO WOMAN This one of the few full-length explorations of the `women's magazine' market. Focussing on Cosmopolitan magazine, Oliver Whitehorne considers every aspect of the `women's magazine', from themes and issues to images and style. The feminism in `women's magazines' is discussed in detail, and is related to second wave feminism and third wave or `postmodern' feminism. As well as Cosmopolitan, the author also studies many other magazines in the `women's magazine' market, and related magazines, such as lifestyle magazines and men's magazines. The author looks at the use of advertizing and consumerism in `women's magazines' and other lifestyle and consumer magazines, drawing on many examples of ads which are deconstructed in detail.