Creating Ever-Cool

A Marketer’s Guide to a Kid’s Heart

1997

First Published

3.72

Average Rating

256

Number of Pages

7H46M

Audio Length

By achieving what the author terms ever-cool status, brands are able to gain young customers for life.

Avg Rating

3.72

Number of Ratings

5 STARS

24%

4 STARS

32%

3 STARS

40%

2 STARS

1 STARS

goodreads

Author

548 Market St PMB 65688, San Francisco California 94104-5401 USA

Creating Ever-Cool