Your company’s culture is either a strategic asset or a potential liability and leaders who invest in their culture do so because they understand that it is the only sustainable competitive advantage in their business that they have complete control over. In 2009 Netflix CEO Reed Hastings shared a slide deck online describing in detail his company's culture. The Netflix company culture deck has been viewed over 18m times on Sildeshare, and has had such an impact on Silicon Valley that the COO of Facebook, Sheryl Sandberg, is quoted as saying that the deck “may well be the most important document ever to come out of the Valley.” Like most culture decks written and shared since its publication, Netflix’s 125-page deck helps current and potential employees answer fundamental questions about how the company operates and what success looks like. You can’t copy Netflix, LinkedIn, Valve, Hubspot or Etsy’s culture decks because your company culture is unique to your business, but you can learn from them. This first-of-its-kind handbook decodes how these, and other culture-driven companies use their decks to: • Attract and retain A+ employees. • Explain what will get employees hired, promoted or fired. • Demonstrate how employees can make a difference and ...self-actualize. • Define what makes the company unique and different. • Describe what company culture means to the business. • Communicate the history, values, vision, and mission of the ...company. • Explain how the business operates, detailing the company’s ...approach to feedback, transparency, employee benefits, diversity ...and inclusion, the onboarding process... and even how the company ...approaches failure.