Customers Included
How to Transform Products, Companies, and the World - With a Single Step
By Mark Hurst
2015
First Published
4.08
Average Rating
197
Number of Pages
Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies—from Apple, Google, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber—the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Mark Hurst, a pioneer in the field of customer experience, provides practical tips for a strategic, customer-inclusive approach that generates results.
Avg Rating
4.08
Number of Ratings
52
5 STARS
35%
4 STARS
42%
3 STARS
19%
2 STARS
4%
1 STARS
0%
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