As the founder of Electric Butterfly, Dave Wooldridge specializes in iOS app development and UI design, and created the official iPhone app for NovelRank (available free in the iOS App Store). When he's not building iOS apps, he can be found writing. Dave is the author of "The Business of iPhone and iPad App Development" (Apress) and "The Developer Sketchbook" series, a co-author of "Beginning iPad Development for iPhone Developers" (Apress), and has written numerous articles for leading tech publications. He has also served as an adjunct professor for New York University SCPS. In his spare time, he enjoys writing fiction and surfing in Southern California.