Rock Music - first dismissed as a passing fad - quickly scored a profound cultural change in Language, Fashion, Marketing, Media, Politics, Design, Movies, Sex, Parenting, Art, Race, Drugs, Spirituality—nothing remained the same. Bill Young was in charge of radio programming for fifteen years during this time at one of the nation's most influential Top-40 radio stations. Along the way, Bill also became known as the 'voice' of Rock and Roll—creating advertising for most of the major concert tours, from AC/DC to ZZ Top! Bill Young's new book, 'Dead Air—The Rise and Demise of Music Radio' is a must-read, roller-coaster ride for everyone who loved radio and rock 'n roll!