Margins
Decisive book cover
Decisive
How to Make Better Choices in Life and Work
2013
First Published
3.96
Average Rating
336
Number of Pages

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions—in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

Avg Rating
3.96
Number of Ratings
18,168
5 STARS
33%
4 STARS
40%
3 STARS
20%
2 STARS
5%
1 STARS
2%
goodreads

Author

Chip Heath
Chip Heath
Author · 8 books

Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University. He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford. He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.

548 Market St PMB 65688, San Francisco California 94104-5401 USA
© 2026 Paratext Inc. All rights reserved