Lawyers, doctors, architects, journalists. All these professions have a code of ethics. Basically, anything that’s recognized as a profession has a code of ethics. Even if it’s unwritten. We all agree it would be unethical for a baker to sell you stale bread. It would be unethical for your mechanic to cut your brake lines so you’d have to come back for another visit. All professions have ethics. Designers do as well. They're in this book.