Did Not Finish

In 1959, Liverpool Football Club were in the Second Division. Liverpool Football Club had never won the FA Cup. Fifteen seasons later, Liverpool Football Club had won three League titles, two FA Cups and the UEFA Cup. Liverpool Football Club had become the most consistently successful team in England. And the most passionately supported club. Their manager was revered as a god. Destined for immortality. Their manager was Bill Shankly. His job was his life. His life was football. His football a form of socialism. Bill Shankly inspired people. Bill Shankly transformed people. The players and the supporters.His legacy would reveberate through the ages. In 1974, Liverpool Football Club and Bill Shankly stood on the verge of even greater success. In England and in Europe. But in 1974, Bill Shankly shocked Liverpool and football. Bill Shankly resigned. Bill Shankly retired. Red or Dead is the story of the rise of Liverpool Football Club and Bill Shankly. And the story of the retirement of Bill Shankly. Of one man and his work. And of the man after that work. A man in two halves. Home and away. Red or dead.

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions New York Times bestseller Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.