Prefer a digital version? Get a FREE PDF of Digital Behavioral Design When we first published Digital Behavioral Design, Cambridge Analytica and Russia stood accused of manipulating people’s voting behavior. App users felt like technology was taking over their behavior, and were out of control. The US was wracked by behavioral crises of opioid addiction, obesity, and Type-II Diabetes. Beyond our crises exist opportunities for extraordinary wealth thousands of business, right now, have a fantastic value proposition that their users are begging for, but can’t take advantage of due to the high barriers of changing their own behavior. Never before has this question been as pressing as it is "Why do people do what they do?!” Answering this question will help us, as a society, heal that which ails us, and help people and businesses alike thrive.