WINNER OF THE BUSINESS BOOK AWARDS “SMART THINKING BOOK OF 2023” “Outstanding” – Mark Schneider, CEO of Nestlé “Intelligent” – Kirkus Reviews “Highly entertaining … and very real” – Martin Vander Weyer, Business editor of The Spectator “A must-read for any business leader” – Judging panel, Business Book Awards 2023 Tech is changing the world, and large organizations are adapting on the fly. But why do most digital initiatives crash? Disruption in Action shows how to take on digital and win. It sets out seven company case studies that cover the high-level strategy through to the operational nitty-gritty, all based on the authors’ inside experience as Europe’s top digital transformation experts. A unique fictionalized approach is used to reveal what really happens on digital projects, digging deep into not just the tech, but also the people side of change, which is always where the real complexity lies. These are fast-paced, action-packed stories, full of striking insights and practical lessons. Disruption in Action is a must-read for digital leaders, managers and startups who want to master digital and shape the future.PRAISE FOR DISRUPTION IN ACTION ‘This outstanding book shows how companies can transform themselves to become future-ready.’ – Mark Schneider, CEO of Nestlé‘A clear and intelligent treatment of an increasingly important subject.’ – Kirkus Reviews ‘If you want to see how to make disruption work, this book has many of the answers.’ – Nancy McKinstry, CEO of Wolters Kluwer‘Don’t deprioritize the projects that will transform your business’ – as featured in Forbes ‘Tackles this most complex and relevant topic with tremendous in-depth knowledge.’ – Dolf van den Brink, CEO of Heineken‘Numerous solutions, clearly presented’ – Startup Insider ‘Reads like a novel, but with real situations and brilliant insights.’ – Prabha Parameswaran, Group President at Colgate-Palmolive‘The most enjoyable business book I know and, at the same time, the most detailed display of real experience.’ – Dick Boer, Former CEO of Ahold Delhaize ‘Business wisdom is often best imparted in parables. Disruption in Action does just that in the form of a set of highly entertaining short stories. The companies are fictional but their problems – and the authors’ solutions – are very real.’ – Martin Vander Weyer, Business Editor of The Spectator ABOUT THE AUTHORS Alexandra Jankovich and Tom Voskes are co-founders of SparkOptimus, Europe’s leading digital strategy consultancy. They regularly advise large multinationals such as Nestlé, eBay, Nike, Henkel, ING and many others on digital transformation. Over the past 12 years, they have gained unparalleled experience into the ‘why’ and ‘how to’ of digital. They are co-authors of the bestselling book Make Disruption Work (2018).