The importance of solving a real problem cannot be overemphasized if you intend to start a business that can survive. There are hundreds of thousands of startup ideas that have been launched but guess what, only a few are actually in business today. Are you solving a compelling problem? One of the most important questions you should be asking yourself is whether you are solving a real problem with a great and unique solution and what you need to do to keep that solution relevant as you grow. What ever you are doing now or intend to do, make sure your startup idea solves a problem now and will still be relevant tomorrow. No business is ever safe, ask yourself if you will still be around in the next five, ten or twenty years. Don’t just start any business, solve a real problem and you will not struggle making it a real business.