After working for more than 20 years in the communications industry, Dushka noticed a theme. People find it very difficult to articulate who they are and what they do. This holds true for both companies and for individuals. For companies, this is an impediment to the development of an identity, a reputation, a brand. It makes it hard for customers to see how companies are different from their competitors. For individuals, in a new world order of personal brands, it makes it hard to develop one that feels real. This is the focus of Dushka's work: she helps companies and people put into simple terms who they are, what they do, and where to go next. Her work comes to life through message development, presentation training, media training and personal brand development. It comes to life through executive coaching, workshops and public speaking. It comes to life through what she writes. Dushka has written nine books: How to be ferociously happy and other essays Amateur: an inexpert, inexperienced, un-authoritative, enamored view of life A spectacular catastrophe and other things I recommend Your seat cushion is a flotation device and other buoyant short stories Someone destroyed my rocket ship and other havoc I've witnessed at the office How to build a pillow fort and other valuable life lessons You belong everywhere and other things you'll have to see for yourself Love yourself and other insurgent acts that recast everything Feelings are fickle and other things I wish someone had told me. Dushka writes every day on question and answer site Quora and has also published an e-manual that outlines step by step how to write a book.