Edd Kimber is a baker, food writer and TV personality and is the author of three cookbooks - The Boy Who Bakes (2011), Say It With Cake (2012) and Patisserie Made Simple (Oct 2014). Edd grew up in a house where baking was a regular occurrence, his first memory was standing on a stool in the kitchen helping his mum to make mince pies. After studying politics at university Edd realised the corporate world wasn’t for him and after entering and winning the first series of The Great British Bake Off (BBC Two) he has jumped at the chance of following his passion for baking. Edd writes for several magazines and newspapers including regular features in BBC Good Food, Delicious and Waitrose Kitchen. Edd has also made regular appearances on TV including on Sunday Brunch and as resident baker on The Alan Titchmarsh Show (ITV 2014) as well as on his own Christmas special ‘John and Edd's Christmas Bakes’ (Food Network 2013). Theboywhobakes.co.uk has been named as one of the best UK blogs by Woman and Home Magazine and as one of the best baking blogs by Channel4.com.