Did you get my email? This book covers the facts and fictions behind how message filters work and how to reach the inbox every time. Email is a major communications channel for most businesses. Not understanding the factors that can influence deliverability can cause lost sales, reputational damage, and upset customers. Email deliverability expert Ken O’Driscoll explains the principles of email deliverability and how organisations can increase their chances of reaching the inbox every time. In this book you will The second edition has been extensively updated and refreshed, including 3 new chapters. If you need to understand email deliverability, this book is for you.