Eva Doyle, a shy teenager, decides to make and sell beauty creams from an old recipe book, given to her by her grandmother who was known for having a beautiful complexion even into old age. Eva's goal is to support her desperately poor parents. Unfortunately nobody seems to want something as useless as beauty creams. Worse, she is definitely not a beauty herself, there's her father's untimely death, her mother's mental decline and her hopeless crush on a rich young man who barely knows she is alive. But then she decides to become somebody else, somebody named Evaleen.