Feras is Chief Technology Officer of Cardinal Path, a global consultancy in analytics and marketing intelligence. Feras is passionate about enabling individuals and organizations become more data informed. Feras is a co-author of Google Analytics Breakthrough, speaks at industry conferences and has traveled the globe educating businesses on analytics and optimization. Feras is married with three children, enjoys reading, skiing, aikido and volunteering. He serves on the board of the Red Cross-Northern California.