This is a captivating "rags to riches" story, as a young boy discovers during the Depression that hard work and sheer perseverance are the keys to living his dreams. First A Dream is filled with practical, easy-to-understand, no-nonsense business lessons that the entrepreneur can apply to his or her own life—describing the qualities an effective leader must possess, the key methods to inspiring team members, and the development of culture and values that are critical to the success of a small business as well as a multibillion dollar conglomerate.