Gaetan Giannini is an Assistant Professor and Chairman of the Department of Business, Management and Economics at Cedar Crest College, as well as a sales and marketing speaker, consultant and writer. After earning a bachelor’s degree in mechanical engineering technology from Temple University and an MBA from Seton Hall University, Gaetan worked in sales and marketing management for a small, process instrumentation company before moving to a multinational firm in the same industry. Following a productive corporate career he started his own marketing consulting firm, Giannini O’Connor LLC which he ran until entering academia.