Guy Fieri is an American restaurateur, author, television personality, and game show host. He co-owns five restaurants in California and is widely known for his television series on the Food Network. By mid-2010, the Food Network had made Fieri the "face of the network." In 2010, the New York Times reported that Fieri brought an "element of rowdy, mass-market culture to American food television," and that his "prime-time shows attract more straight male viewers than any others on the network."