Hana Ben-Shabat is the founder of Gen Z Planet, a research and advisory firm that helps leaders across sectors and industries to prepare for the next generation of culture creators, employees, and consumers. In this role, Hana combines her passion for turning insights into a growth engine with her commitment to support the integration of the next generation into business and into society in general. Known for her creativity, expertise, and insights, Hana is an award-winning management consultant who was named as one of the “Top 25 Consultants” by Consulting Magazine for her thought leadership in retail. She is a sought-after speaker and commentator on consumer behaviors and trends, and over the years she has been quoted in leading media publications such as The Wall Street Journal, New York Times, San Francisco Chronicle, The Economist, Forbes and Fortune as well as Women’s Wear Daily and the Business of Fashion. Before founding Gen Z Planet, Hana was a partner and board member of the global management consulting firm Kearney where she co-led the firm’s Global Consumer Institute and advised clients around the world on issues of corporate strategy and organizational effectiveness. Before that she held marketing positions at several Israeli tech companies.