Heba elCheikh is an outdoor art producer, cultural manager, Thai masseuse and travel and life experience writer. She studied French, translation, and journalism and in 2012 she had her Masters in Arts Management, in focus on community arts and evaluation at Utrecht School of the Arts, the Netherlands. In 2015, she published her thesis: Community Arts Evaluation Practices in Egypt, Lap Lambert Academic Publishing. Having traveled to Morocco, France, Spain, Kenya, Italy, England, Belgium, Germany, Syria, Indonesia, Thailand and the USA, ElCheikh published her first travel book in 2018, entitled "The Road ends at the Tip of my shoes" in Arabig. Her background in journalism enabled her to write fieldwork-based articles in French and Arabic weeklies and magazines and covers arts and traveling, and tackles local community lifestyle, culture, and legacy. In 2011, She co-founded Mahatat for contemporary art. Believing in the democratization of the arts, the cultural leader aims at decentralizing the arts making it available to everyone, through arts in public spaces and community arts projects. Her working experiences range from culture management and facilitation, curating and producing art in public spaces, interpreting and journalism (radio and print media) to website editing. In 2009, she co-founded The “Journey cultural Group” in Alexandria, aiming to promote youth creativity and critical thinking through culture and arts.