Richard La Plante begins his Harley career as a "RUB" (Rich Urban Biker) with a single small motorcycle. Before long, he is pursuing the ultimate machine—a Harley customized to his exact specifictions—and lovingly spending hours polishing its gleaming chrome. From his misadventure-filled trip to Spain to his across-America ride that ends in tragedy in Las Vegas, La Plante shows how a simple hobby can become a life-altering obsession.