Businesses want a brand that exceeds expectations. With a solid and effective brand strategy, you will see a return on your investment, stand out from your competitors, and capture your customer's attention. A brand strategy is a foundation of how your business connects with those that will make or break your your customers. In this book, Lisa Perry shares a step-by-step brand strategy guide for you to be able to put into action immediately. She draws on the branding work she's done throughout her career working for companies like The Walt Disney Company, Coca-Cola, ConAgra Brands, and Activision to emerging growth start-ups. In this book, you'll The foundational elements of a brand strategyThe benefits for you and your organizationReal-world examplesTemplates for implementationThis book will give you the tools to develop a strong brand strategy to distinguish your brand in the marketplace, driving business growth and giving your customers a reason to choose you over your competitors.