Why can’t salesmen sell? And why won’t prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don’t buy, they don’t believe us, and they don’t share our vision and passion. We say great things, but people don’t believe us, and they don’t trust us. So we don’t need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already. It’s not about the presentation. It’s not about the price. It’s not about the salesman’s breath. It is not about the leader’s Power Point presentation. It is all about the magical first few seconds when we meet people. What happens? In the first few seconds, people make an instant decision to:
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